La Nouvelle is a brand of women's lingerie, homewear and swimwear...
These are underwear that are revealed and worn like fashion accessories, underwear that takes over... She is a natural, emancipated and refined woman. The New are also models with discreet elegance, inspired by the evanescent atmosphere of a Virgin Suicide, the soft gravelly voice of Nico, the rock candor of Marianne Faithfull, the texts of Serge Gainsbourg hummed by Jane Birkin .