Behind the name Semerdjian hides the story of an Armenian family passionate about shoes from father to son. It was in 2016 that Éric Semerdjian created his brand, a brand that fits all generations and which seduces thanks to its unique style. The pair of Semerdjian sneakers, also known as SMR23, is the combination of bold colors and materials to form an ultra-quality sneaker thanks to indisputable know-how. Particularly popular, sneakers are now essential sneakers to slip into your wardrobe.